
2025
SOKO Bike Sharing
Visual Identity
SOKO is a bike sharing service based in Sofia, Bulgaria. It’s inspired by traditional Bulgarian embroidery, which is translated in a contemporary manner in both the logo and the visual language. It is a bold and striking identity that focuses on exploration, spontaneous biking and it pushes people to discover Sofia. It is a city full of suprises and it is the perfect place for a bike ride – the vibrant blue sky, the mountain view and the beauty of Bulgarian culture surrounding you. So, let’s catch a SOKO?
The idea behind SOKO started with a deep dive into the roots of Bulgarian culture and tradition. The visual identity is inspired by typical Bulgarian embroidery shapes and the story behind it is all about the hidden corners of the city that are worth exploring.
Discover Sofia with SOKO!