This project is a conceptual motion graphics exercise created as part of a university rebranding assignment. It is a fictional motion rebrand of a music festival and the idea is to create a number of applications that differ from the current festival’s brand identity. I chose HIPHOPPLAYA Festival which is a South Korean hip-hop and R&B festival that is organised each spring/summer season.
2025
Collage Lyrics Video
Motion Design
This project focuses on the use of textures and match cuts that create a dynamic collage. Pairing the techniques with a song creates an engaging lyrics video with a unique character.
2025
Letters & Numbers
Motion Design
This project focuses on the use of match cuts in a sequence of letters and numbers. The song choice and contrasting colors create dynamic and engaging visuals.
