Founded in 2011, Time Heroes is by far the largest volunteering platform in Bulgaria. The foundation that is striving to build and develop the volunteering community in the country and help as many initiatives as possible. They also take part in many partnerships for different causes, and educate non-profits on how to work with volunteers.
This rebranding project aims to rediscover the true mission of Time Heroes and make them stand out with a new and more impactful identity.
Time Heroes connects people and causes just like dots can connect in different patterns to represent the concept of community. The dots seemingly flow through time, creating an imaginative time portal which is a nod to the endless cycle of life. Through intentionally spent time, such as volunteering, we can change the world for the better.
People connecting across time and causes, becoming heroes through collective
action. The dots and the flow of connection between them showcase not only time, but
also the idea of community. Each dot linked to the other represents the helping hand of
a volunteer and the need for human connection.
The three icons serve the purpose of differentiating the three major roles in the foundation – the volunteers (Heroes), the initiatives (Missions) and the supportive collaborators (Partners). The shape of the Mission is all about community and connection, the shape of the Partner showcases the support they give to the Mission, and the Hero shape is a combination of the previous, with a hidden hero mask to complete the vision.
